Carlos Castillo Leadership

From Stagnation to Growth: Turning Engagement into Qualified Leads

Industry

Business Consultant

Location

Guatemala, CA

Service Provided

Digital Marketing and Website Development

Overview

Our client, a business consulting firm in Guatemala, was struggling to generate leads despite already working with an agency. Their brand lacked engaging content, and conversations on social media were almost nonexistent. Their objective was to boost lead generation, drive sales, and strengthen organic positioning. Stuck with a provider that wasn’t delivering results, they turned to us for a fresh approach. Through a redesigned website with a clear call-to-action and proven demand generation strategies, we transformed their digital presence into a consistent pipeline of followers, leads, and new opportunities.

Designed and launched a website with a clear CTA for lead generation.

Aligned the brand with modern, relevant content.

Generated organic online sales for the first time.

Delivered successful webinars that drove strong demand.

Revitalizing a stagnant brand into an international authority.

When the client came to us, their website design and content were outdated, and their social media strategy wasn’t producing results. They had no way to attract or convert leads effectively. To overcome this, we conducted in-depth niche research and applied our internal, proven demand generation methods, including video sales letters (VSL) and content strategies. The result was a complete turnaround: their redesigned website became the hub for lead generation, while their new content strategy brought international visibility. Social media went from flat engagement to steady daily growth, helping the brand achieve authority in their industry for the first time.